Historys famous Psyllium plant has long been used for internal cleansing, gentle regularity and occasional constipation. When added to your diet daily, fiber can also help support your cholesterol levels too. Himalaya Organic Psyllium Powder gives you the benefits of an easy daily fiber source with a white powdered purity you can see in every serving. The white powdered husk of Psyllium is where youll find its active fiber mucilage. No brown coat. No artificial orange colors. Just bright white powder, plenty of mucilage, and uncompromising purity you can actually see. – GREAT DAILY FIBER SUPPORT: An outstanding natural fiber powder to use as part of your daily diet for maintaining and supporting your daily wellness, digestive support and regularity. – GOOD FOR DIGESTIVE REGULARITY: Helps keep you regular and can help add to your feeling of fullness between meals. – UNIQUE, PURE AND 99% EXTRA WHITE: Made from 99% thin white husk (the active mucilage in Psyllium) and only 1% inert seed coat. Compare the color and purity in this finely ground, easy-to-stir powder to other brands and you will see the difference in wholesome goodness right away. – NON-GMO VERIFIED & PLANT BASED: Does not contain ingredients of animal origin and is Non-GMO verified. No additives, artificial fillers or binders. Magnesium stearate free, gluten free, wheat free, corn free, soy free and dairy free, in a 99% pure, extra-white powder. – QUALITY & SAFETY: Produced in a cGMP Good Manufacturing Practices certified facility and rigorously tested for identity, strength and safety using well recognized techniques and highly sophisticated instruments.